MedTech MARKETS

A methodical approach to market access and business strategy

Success

Understanding the external market environment for your product is the single most important factor for your commercial success.

Rigorous Approach

As a result, we take a rigorous and objective approach to our joint research, analysis and planning activities. We work closely with you to insure you are involved at every stage, ensuring you benefit from regular updates regarding our progress:

Market scanning - We search for potential markets for your technology, whether they be defined by region, therapeutic area or customer segment (patient, beneficiary, clinician or provider).

Information gathering - We collect and review qualitative and quantitative evidence and expert opinion about these markets to challenge and validate the opportunities and threats you may encounter when you take your product to market. This can include any of our MedTech CONSULTING services, such as health economics, clinical insights, population data and Intellectual Property etc.

Data analysis - We systematically analyse the data to develop an integrated picture of the overall market potential, the competition with it and specific niches where you could start to introduce your innovation.

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Progress

Scenario modelling – We forecast growth depending on different scenarios, to better understand the range of potential future outcomes. Although we cannot predict the future, we can make your plans more resilient by helping you to prepare.

Results reporting - We identify opportunities for your technology and target the most attractive segments. We present the strengths and weaknesses of each option relative to where you are today and make recommendations regarding the next steps for you to take.

Strategic evaluation – Transferring your invention from idea to reality requires informed decision making and detailed planning. We help you to develop your Market Access strategy by working with you to make the best strategic choices.

Discussion, feedback and next steps – We do not report and then just walk away. We give you time to digest the results and reflect on our findings. The final part of the MedTech MARKETS process is a meeting where we discuss your reflections on our work and agree an action plan to help you move forward with confidence.

If you would like to talk to us about these services, please contact Health Enterprise East on joop.tanis@hee.co.uk

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