Selling into the NHS

25th November 2021, 13:00 - 14:30
Online - Zoom

This 90 minute session is suitable for anyone who is involved in developing new healthcare technologies and products, be it as an entrepreneur, clinician, academic or investor. It will help you to understand key market issues in healthcare markets and how to overcome them, understanding your (NHS) customer and the value of evidence and how to use it to drive adoption.


This course will be delivered online in two parts.

In part one, topics covered will include

  • The NHS structure
  • Our challenges: drivers for change
  • Market access – understanding why care pathways are important
  • Understanding the (NHS) customer, the evidence required to sell and what it takes to get adopted
  • Funding opportunities for MedTech

In part two, a facilitated discussion will discuss market access challenges with the audience and how to overcome them.


This course is suitable for career professionals working in:

  • Sales and marketing
  • Commercial teams
  • Business development
  • Research and development
  • Technology transfer


Fees: £40 + VAT per participant

Places are limited on a first-come, first-served basis.


Dr Anne Blackwood, Chief Executive, Health Enterprise East

Anne has over 20 years experience in commercialising life science innovations and a proven track record in raising seed financing and investment for early stage technologies.

Mr Joop Tanis, Director of MedTech Consulting, Health Enterprise East

Joop’s career has spanned clinical, managerial, social investment and consulting roles through which he has developed an in depth understanding of the interplay between clinical care, innovation and entrepreneurship.


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We offer a free 30-minute consultation to explore how our team of experts can help you develop, commercialise and scale your medical technology.

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