Joop is responsible for leading the business development activities of Health Enterprise East and helps to drive new sales for the organisation. He provides strategic leadership to the MedTech Consulting team. In his career to date Joop has developed an in depth understanding of the interplay between innovation, entrepreneurship, health and financial outcomes, commissioning, service provision and users’ perspectives. Previous roles include Head of The Young Foundation’s Health Launchpad Innovation Fund, where he led the investment in and development of innovative programmes and enterprises in health and social care, and Head of Innovation (Service Delivery) at Health Enterprise East.
"I feel very fortunate to be able to talk with and to support innovators who are passionate about their ideas and opportunities to improve healthcare. My role as director of Medtech Consulting perfectly combines my three main professional interests: health, innovation and entrepreneurship. I believe that Health Enterprise East combines the best of both worlds: the inclusivity and social purpose of the NHS with the drive and entrepreneurial spirit that comes natural to people running businesses."
Joop has also played a part in ensuring the successful UK wide delivery of the SBRI Healthcare Programme. SBRI Healthcare is an innovation programme for NHS England, led by the 15 Academic Health Science Networks (AHSNs). It delivers the Innovation Health and Wealth agenda by understanding the needs and challenges of the NHS and translating these into a series of thematic competitions for innovators to respond to.
In his previous clinical career as a Physiotherapist and clinical manager in the NHS Joop developed insights in the patient – clinician relationship and the factors necessary to deliver patient satisfaction as well as improved outcomes. As an NHS manager he gained a good understanding of the organisational and financial levers that drive decisions in this complex environment, including the translation of policy into delivery and the need for close collaboration between healthcare providers, innovators (both clinical and industrial), commissioners and users.